What is Iowa Stops Hunger?

ABOUT THE INITIATIVE

Iowa Stops Hunger is a new yearlong statewide initiative with Presenting Sponsor Hy-Vee that was created by BPC to drive awareness and action around hunger and food insecurity in Iowa. The 12-month initiative was launched in late June 2020 and includes:

• Virtual events
• An action-oriented statewide Iowa Stops Hunger Corporate Challenge
• Extensive coverage and feature writing in Business Record, dsm magazine and ia magazine
• Social media
• Custom publication
• Storytelling videos

Iowa Stops Hunger includes content, coverage and audience reach on all of BPC’s divisions and platforms, including Business Record print and digital, dsm magazine print and digital and ia digital. The full force and reach of BPC’s loyal audience and established distribution channels will be deployed to reach a statewide audience of affluent influencers from the business, cultural and philanthropic communities.

In addition, our custom division will create print, video and social media assets to inform and inspire readers.

THE GOALS:

The goals of Iowa Stops Hunger are to reach Iowa’s business, cultural and philanthropic communities, as well as broader audiences to:

• Create ongoing awareness of hunger/food insecurity in Iowa
• Educate Iowans about hunger/food insecurity and related organizations and resources
• Inspire and equip businesses and individuals to take action to stop hunger in Iowa